Perfume Bottle Concept

Challenge

TG Fragrances needed a cleaner, more elevated visual direction that could create a distinctive presence while remaining connected to the brand's story, audience, and product positioning.

Solution

I developed a refreshed packaging and visual identity for the brand, using refined product forms, clear brand cues, and a cohesive visual system to create a more elevated product presence.

Design process

• Reviewed the brand's target market and existing positioning.
• Explored visual directions for the fragrance identity and packaging.
• Developed bottle and label concepts through sketches and visual mockups.
• Refined the visual system to create a cohesive premium and contemporary feel.

Outcome

The rebrand concept established a more polished and cohesive direction for the brand, demonstrating how packaging, product presentation, and visual identity can work together to shape a premium brand experience.